3 easy wins to make your business more digitally accessible
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Being digitally accessible is more than just having a website, it’s about making it as easy as possible for your customer to do business with you. Just think how many times we’ve had an exhausting day and as we lay in bed, we finally have the time to think about that holiday we want to plan, our bathroom that needs fixing or even the new shoes we’ve been ogling. And where do we turn? Our handy dandy little internet searching devices – our phones.
Having a business that’s digitally accessible – no matter the time or location – could be the difference between where your business is now and where you want it to be. Here’s our three easy wins you can implement RIGHT NOW to make your business more digitally accessible.
1. Online forms: What an amazing opportunity for you to digitise the way you collect or gather information from people! Not only is it a time saver for both the customer and the business, but it allows you to qualify and vet customers or nature of their query straight off the bat. You can get all the necessary information upfront to provide them with an answer – taking out a big chunk of the back and forth that can be involved (for both of you).
Examples of online forms include:
Contact form (we highly recommend having one on your contact page)
Quote requests
Client briefs
Membership applications
Expressions of interest
New client forms
Basically any info you regularly collect or already have a form for, can be turned into an online form – which can live on your website, or be a hidden link for you to send to clients. Easy!
2. Automated Facebook/Instagram messages: These free platforms are becoming increasingly sophisticated to enhance user experience. Below are some useful ways to set up automated responses to make the most out of your inbox:
Responding to clients afterhours to let them know that you have received their request and will respond within your working hours
Letting customers know when you’re on leave or the business has shut for a certain period
Setting up your inbox with pre-programmed FAQs that would be useful to your customers – they get instant info, and you don’t have to reply to the same questions over and over
Click here for more details on how you can set this up!
3. FAQ section
Having a FAQ section on your website is not just great for searchability, but it gives prospective clients the answers to their questions without needing to wait for you reply – it’s a win-win all round. Listen to our podcast to get the lowdown of what to include here!
BONUS TIPS:
Create a common response log for those questions you get asked on your social media. Whether one person or a whole team looks after your socials, this streamlines your messaging, saves time on crafting a response, and makes replying to as many comments as possible a breeze! All you need to do is copy the answer from your common response log, tweak where necessary, paste and hit send! Easy and done. (PS: Make sure you personalise the response, you still want your response to be brand-aligned and not sound like a Facebook robot).
Set up some email templates! This is something we’re continuing to develop and incorporate for our team. They save us time, make sure we are including everything we need (for client briefs etc) and keep the whole team on brand.