Website – is your site optimised for you, or for your audience? Can they find what they need quickly and easily? Is it clear what you can do from them, without having to click around a heap?
   SEO audit – what elements on your website are holding you back from achieving your SEO goals? What pages/links/images need to be updated, and how do you go about fixing them?
   Socials – do you have your social profiles set up to fully optimise what these platforms offer? Are you making use of all the little technical nooks and crannies that will make your page more SEO- and user-friendly?
   Online presence – how easy are you to find online? How are you presenting to your audience, before they click onto your website or socials? Are you showing up for the keywords most important to your business?