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Copywriting Essentials Course


We’ve been delivering this course live since 2021 – and now, you can access it anytime, on-demand, with all the fine-tuned content we’ve perfected.

When I started in marketing, my writing was bland (seriously). You probably would have scrolled right past my early social media posts. Writing with personality and purpose didn’t come naturally – I had to learn it. But once I did, everything changed. I could craft copy that spoke directly to the audience and reflected the brand’s unique voice. This skill made my marketing memorable and effective.

Now, with years of experience, I teach others to write brand-aligned copy in various formats – from social posts and blogs to job ads. This course will show you how to engage your audience while staying true to your brand voice.

Ready to level up your copywriting?

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Trying to find the words to get your message across?
Want to better market your business?


Our Copywriting Course is here to help! What you’ll learn:

 

Discover your brand values and how to use them to keep your marketing authentic and aligned.

Master writing styles for top social media platforms, and learn to repurpose content.

Best practice guidelines for how to write for online reading styles, including how to take the ugh-factor out of blogs.

Gain an understanding of the news principles that drive PR, and how to write a media release that ticks those boxes.

Hone your writing and proofreading skills to deliver your message clearly and confidently.

Access our in-agency templates and resources, including examples from our own clients.

 

Unlock these skills and more by enrolling now!

 
 
“My skills were minimal when I started the course. I needed a program to teach me the grassroots of copywriting. Now, I feel confident in my daily communications, and I’ve seen great results.”
— Copywriting Course Student, Round 3

Want to see similar results?

 
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What you receive


Copywriting Essentials Course – $165 (Includes GST)

Includes:

  • Full copywriting essentials course (7 lessons)

  • Bite-sized video lessons

  • Ready-to-use handouts and templates

  • Homework tasks for each lesson – to implement what you learn, as you go

  • Lifetime access to the course materials – keep practicing and refresh when needed

Why choose this course?

  • Proven success: We’ve helped countless students improve their copywriting, and now it’s your turn.

  • Real-world application: Learn copywriting that works for your business – not just theory.

  • Affordable, flexible, and accessible: Lifetime access means you can learn at your own pace and revisit whenever needed.

 

Don’t wait – start writing with confidence

“It covered many essential topics with copywriting and it was great to have both social media and more traditional forms of writing included. Jade is a great presenter and mentor. The homework tasks were very helpful and they put me outside of my comfort zone, which I think has helped with personal growth.”
— Copywriting Course Student, Round 1
“My favourite part about the course was the structure and flexibility. It was structured in the fact that we knew what was happening and when, but it was flexible enough that we could look at the course content, ask questions and do our work when it was most convenient to us.”
— Copywriting Course Student, Round 2
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CM Lessons
Lesson 1: Crafting your message

To truly connect with the right audience for your organisation, you need to be authentic. But what does that even mean, and how do we do it – each and every time?

What we cover:

  • Knowing who you’re writing for

  • Discover your brand values

  • How to use your brand values as a filter for writing copy

  • How to get past the clichés to the real stuff

  • Using inspiration to kickstart your creativity

Lesson 2: Facebook post

Facebook has the largest penetration of any social media network – and it’s also an easy starting point in our course for practicing how to write brand-aligned copy.

What we cover:

  • The context of Facebook

  • What makes a post “scroll-stopping”

  • Short form vs long form posts

  • Using emojis in your posts

  • How to use hashtags – specific to Facebook

Lesson 3: Repurposing content for LinkedIn + Instagram

Creating content consistently is made a hell of a lot easier when you learn how to do repurposing, and we’re not talking just a copy and paste.

What we cover:

  • What is repurposing

  • How repurposing saves time, while still adding value to your audience

  • The context of LinkedIn – including emojis and hashtags

  • The context of Instagram – including emojis and hashtags

Lesson 4: Blog writing

Most of the online writing an organisation will do is actually “blogging” – and no, blogging is not dead Not only are blogs a great way to attract and connect with your audience, they’re also good for your SEO!

What we cover:

  • The theory of different online reading styles

  • How to optimise your writing for online reading

  • How to write a blog – including headlines, length and format

  • Getting the most out of your blog content

Lesson 5: Media release

Generating free PR for your organisation is such a handy skill to have, but it is one of the more technical pieces of copywriting when it comes to marketing. All good though, we’ll break it on down for you.

What we cover:

  • Basics of a media release and what it can do

  • Breaking down the news values and how to choose your story angle

  • Media release structure

  • How to package and send out your media release

Lesson 6: Job Ads

Recruitment can be a highly competitive space - standing out from the noise and attracting the right type of applicant can save a lot of businesses from a lot of heartache.

What we cover:

  • Ad structure and placement

  • Promoting the benefits, but not from your perspective

  • Discovering and/or creating your point of difference as an employer

  • How to bring your ad to life

Lesson 7: Bio/Profile

From your resume, to LinkedIn profiles, to a speaker bio, to tender documents – creating a cracker bio can make all the difference in your marketing (for you, and your business).

What we cover:

  • Where bios and profiles are used

  • The steps to writing a good bio

  • What information to collate

  • How to pull it all together

  • First person vs third person

  • Doing the final reviews

 

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Meet Your Instructor – Jade McAuley

When I finished my communications degree, like most uni grads – I set about finding a “real job” in my field of study. In the early 2000s (in a regional area), there was not a whole lot going in marketing and PR – so when I came across a Marketing Assistant position that had already closed at a local bank, I decided to apply anyway. 

Thanks to a quirky cover letter, I managed to score an interview (copy to the rescue!) – and landed the job. It was one of the most fortuitous things to happen in my life – having a Marketing Manager to properly mentor me in my first real marketing role. I will be forever grateful to my manager for not only all that she taught me, but for her constant support and encouragement as well.

Having a good mentor – someone who cares about you and how well you do, but also has their eye on the bigger picture of what’s needed in the marketplace – is incredibly valuable. That’s the approach I take when I’m training anyone on any type of marketing – I want you to do well, and I will push you to do your best. I find that people are often a lot better at marketing than they realise, and I love being able to help round out their skills and give them the extra confidence to do their best for both themselves, and their organisation.

  • Copywriting is the words part of marketing – the slogan for a campaign, the script for a radio or TV ad, the text on your website, the posts you write for social media and so on. The design part of marketing is also super important – to draw the eye, build brand awareness and more. But without the right words – a good looking design won’t get you very far.

    The clearer your message is, the easier it is for people to understand what you want to communicate. The more compelling you can make that message, the more likely they are to pay attention – and remember it.

  • In short, both!

    Each lesson goes through the main concepts that we would deliver in face-to-face training for both beginners and those who have been doing copywriting for a while – to cover all skill levels. The resources are also standardised – so that they will be useful to anyone starting out, but are also a point of reference that can be used long into the future (ie we’ll be giving you the actual templates and references we ourselves use in our marketing agency).

  • Our Copywriting Essentials Course is all 100% original and freshly created from scratch by the Rebel Nation team, under our training platform – bridgED Digital Learning. We’ve been developing and delivering our own face to face training for years, but like many things in life – we felt it was time to take that online. There’s a lot of online training available for all aspects of marketing – but so much of it doesn’t really hit the mark for regional businesses.

    This course is the first in a series of digital courses that will help regional businesses – from the receptionist through to the business owner and anyone else who’s interested – to improve their marketing skills, and have a good time in the process! Without a doubt, when you are enjoying yourself while learning – it makes it so much easier to do the work, and for all those new skills and ideas to actually stick.

 

If you're ready to upgrade your writing skills - enrol in our Copywriting Course today.

 
 

$165 (Includes GST)

Enrol now
 
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