What should I be looking at in my email marketing analytics? (soundbite)

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One of the beauties of digital marketing is the FREE data you have access to! Email Marketing Analytics has so many insights that will help tailor your message to your audience but also see what articles pique their interest with the click-through rates.

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Unsubscribes can actually be a good thing! They help you identify who's truly interested in your brand. Consider scrubbing your email list and removing inactive subscribers to improve analytics and domain ranking.