Three things to make your business a more saleable asset (from a marketing perspective)
Want to hear more? Check us out on these platforms.
Warning: our content is super addictive.
Running a successful business requires more than just providing great products or services. You also have the opportunity to create a valuable asset that can grow and adapt over time. Whether you plan to keep your business for the long-term or sell it in the future, there are three key marketing things that can help make it even more valuable.
1. Establish a solid online presence
Today, a strong online presence is essential for any business. This includes securing domains and social media handles that match your business’s name or brand, and consistently putting out quality social media marketing. By growing a solid audience on social media, you can attract new customers and keep them engaged with your brand. Additionally, optimising your online presence through SEO and online directories can help you reach a wider audience and increase your visibility.
2. Create a website that does its job
Your website is your digital storefront, and it needs to be effective in attracting, capturing and converting leads. To make your website a valuable asset, we recommend covering off on the first part of the customer journey - attraction, consideration, and conversion. This means you need to bring traffic to the site, turn them into leads, and capture those leads through email or other methods. Continually working to improve your website, through A/B testing, user feedback, and regular updates, can help make it even more valuable over time.
3. Build and nurture an email database
Your email database is the only traffic/list that you actually own, which makes it a valuable asset for your business. To build a strong email database, you need to focus on legal and ethical ways to collect email addresses, such as through opt-in forms or lead magnets. Once you have a list, you also need to nurture it by providing valuable content, relevant offers, and personalised messages. Cleaning your list regularly can also help maintain its value, by removing inactive or uninterested subscribers.
Wrap-up tip: Own your marketing assets
Whether you work with an agency or freelancer to create and manage your marketing assets, it's important to ensure that you have full ownership and access to everything. This includes your website, domains, social media handles, email database, and any other marketing assets you create. By owning your marketing assets, you can ensure that they continue to be valuable even if you change partners or sell your business in the future.