The Making of a marketing strategy - Part 3

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If you haven’t already, listen to Part 1 and Part 2 of our Making of a Marketing Strategy series – which is all about researching yourself, your audience, determining your key messaging and then creating the marketing activity plan.

In this week’s episode, we discuss the implementation of your marking plan (yayyy).

1.       Make planning easy

There is no set way of implementing your marketing strategy. However, to make it simple and easy for yourself, use the processes you already have in your business to map out and action each task in your strategy. This may be using your Outlook calendar to set deadlines or using a project management system - like we do.

2.       Schedule it out

Schedule a monthly check-in on your marketing plan to evaluate how activities are performing, what’s in progress and what’s coming up. Also scheduling a yearly review is helpful to look back and see your progress and what you have achieved.

3.       Measure for success

Write down the metrics for each goal and marketing activity – and at your monthly/yearly review, track your progress.

Hot tip: In the Marketing Strategy template – there are tools to measure the success of each activity.

Wrap-up tip: Good recordkeeping is key! Write down and keep copies of all the tasks completed, what you did, what they cost and how they went so that when you do next year’s 12 month marketing strategy – you’ve got some data to work from. Then each year – your marketing will get better and better.