Google Analytics changeover from UA to GA4

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Google Analytics is retiring UA (Universal Analytics) and has introduced GA4 (Google Analytics 4).

What is Google Analytics?

It’s a free and easy product from Google that allows you to track and analyse your website’s performance. The data it offers up is MASSIVE, and it’s at no cost – you just have to set it up, and then check in on that info (preferably on the regular!).

HELPFUL TIP: SET UP GA4 NOW!!

Universal Analytics will stop processing data on 1 July 2023 and you won’t have access to your previous data – so the sooner you set up the new version of Google Analytics (ie GA4), the better!